THE HEART OF ENGAGEMENT

THE HEART OF ENGAGEMENT

WHEN YOU CARE ABOUT YOUR CUSTOMERS, THEY CARE ABOUT YOU

Traditional marketing is about connecting with what the customer is. We look at their demographics–age, gender, and income. What matters to us is how likely they are to buy a product.

The heart of engagement is about connecting with who a person truly is. We look at what they believe and what they care about. What matters to us is what is important to them.

At the essence, the heart of engagement is about aligning what a company offers with who the customer is.

The way to do this is simple: the beliefs and concerns of the company must match those of its customers. This alignment produces extraordinary trust and leads to long term relationships.

WHEN YOU CARE ABOUT YOUR CUSTOMERS, THEY CARE ABOUT YOU

Traditional marketing is about connecting with what the customer is. We look at their demographics–age, gender, and income. What matters to us is how likely they are to buy a product.

The heart of engagement is about connecting with who a person truly is. We look at what they believe and what they care about. What matters to us is what is important to them.

At the essence, the heart of engagement is about aligning what a company offers with who the customer is.

The way to do this is simple: the beliefs and concerns of the company must match those of its customers. This alignment produces extraordinary trust and leads to long term relationships.

YOU NEED TO KNOW YOURSELF FIRST

What are your goals? And where are you now? These two simple questions–and the gap between them–is where we begin.

In our decades of working with business leaders, we’ve discovered two simple truths:

  • The gaps between your goals and your experience are always created by limiting beliefs that are present in the organization.
  • These limiting beliefs can be transformed. This narrows the gap so that your organization now experiences what it intends.

Through a careful analysis that pairs head and heart, you begin to see the unconscious limitations you have set for your organization–and free yourself from them.

You emerge from this inquiry with a new understanding of the purpose, vision, and values of your organization. And you now have the power to deliberately guide your organization’s beliefs to empower its success.

YOU NEED TO KNOW YOURSELF FIRST

What are your goals? And where are you now? These two simple questions–and the gap between them–is where we begin.

In our decades of working with business leaders, we’ve discovered two simple truths:

  • The gaps between your goals and your experience are always created by limiting beliefs that are present in the organization.
  • These limiting beliefs can be transformed. This narrows the gap so that your organization now experiences what it intends.

Through a careful analysis that pairs head and heart, you begin to see the unconscious limitations you have set for your organization–and free yourself from them.

You emerge from this inquiry with a new understanding of the purpose, vision, and values of your organization. And you now have the power to deliberately guide your organization’s beliefs to empower its success.

CREATING AUTHENTIC ENGAGEMENT

From this place of clarity, you can now engage your customers. But first you have to understand them.

We employ an expanded voice of customer process to deepen your understanding of who your customers are.

Through this process, we discover if your target is who you think it is. If not, we find out who they actually are and how to align your service to fit them.

Once we are clear on who the customer is, we help to deepen your understanding of them as a whole person by including their beliefs and concerns. We have found that this provides the richest knowledge of them and has the most impact on engagement.

From this view, we develop a long-term communication strategy.

CREATING AUTHENTIC ENGAGEMENT

From this place of clarity, you can now engage your customers. But first you have to understand them.

We employ an expanded voice of customer process to deepen your understanding of who your customers are.

Through this process, we discover if your target is who you think it is. If not, we find out who they actually are and how to align your service to fit them.

Once we are clear on who the customer is, we help to deepen your understanding of them as a whole person by including their beliefs and concerns. We have found that this provides the richest knowledge of them and has the most impact on engagement.

From this view, we develop a long-term communication strategy.

CREATING LASTING ENGAGEMENT

However, we don’t stop there – because people don’t stop changing. This process of reflection, analysis, and strategic refinement is continuous for the duration of the customer’s relationship with you. This ensures that what you offer is always aligned with your customer’s concerns.

Finally, we employ quantum marketing technology to provide a real-time dashboard of your alignment with your customers through measurable business results.

This process produces measurable results in a way that no other approach can.

CREATING LASTING ENGAGEMENT

However, we don’t stop there – because people don’t stop changing. This process of reflection, analysis, and strategic refinement is continuous for the duration of the customer’s relationship with you. This ensures that what you offer is always aligned with your customer’s concerns.

Finally, we employ quantum marketing technology to provide a real-time dashboard of your alignment with your customers through measurable business results.

This process produces measurable results in a way that no other approach can.

I WANT TO KNOW MORE






I WANT TO KNOW MORE






Website By: Inner Vision Studio

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